3 Scalable Marketing Ideas

Posted on September 14th, 2009 by grumpy

These days, building a scalable business is becoming even more important than building an ultra-large business. With the ideas of Tim Ferriss’ ‘Four Hour Workweek’ spreading further and further, more and more people are looking to create a lifestyle that doesn’t revolve around work and instead create an income that revolves around their lifestyle. With online entrepreneurship and marketing, this is a reality. However, the field of affiliate marketing can often be one that bogs marketers down in details and trivialities, and it can be difficult to escape from that mindset. Here are three great, easy to implement business ideas that can help affiliate marketers break free from their schedules and create a lifestyle that doesn’t revolve around an 80 hours work week.

#1 – Promote products that people already need.
There are massive markets for products that people already need, basic necessities that are massively underrepresented on the internet. Once you’ve found a niche that isn’t satisfied, it’s as easy as setting up a product (or finding an affiliate product), creating a sales page, and undertaking some basic SEO and traffic building for your website. Mastering affiliate marketing really isn’t as difficult as some make it seem, and with a high quality guide and the support of successful mentors it can be possible to climb to the top of the market with some smart work. Once you’re there, it’s simply a matter of maintaining your pages position, or hiring some other workers to maintain your page for you.

#2 – Create businesses with a lifestyle in mind
There are two types of businesses: those that exist to maximise profits, regardless of inputs, and those that exist to create a lifestyle, with inputs minimised to increase the entrepreneurs quality of life. Your goal when creating a lifestyle business should be to maximise your quality of life. This idea extends to affiliate marketing, and all other forms of internet marketing in fact. When you create a business with scalability built into its DNA, you create a business that will permanently give you the quality of life and amount of free time that you deserve. Don’t become a slave to your work, make your work an easy to manage part of your life.

#3 – Find a system that works, and follow it.
This is a mainstay of internet marketing. With hundreds of ‘money making systems’ around, it can be difficult to know what is legitimate and what is bogus. The most important thing to do is experiment. You can’t know what works unless you try things for yourself. Once you find something that gives you the quality of life you want along with the income that allows you to live the way you want, stick with it and optimise it until you can’t any more. There’s always time to create side businesses, should you want to, and spending your time on tasks that you don’t need to be doing isn’t something that any internet marketer should have to do.

To learn more about the “lazy” approach to marketing, check out the free Lazy Success report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.

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Building A Scalable Online Income

Posted on September 14th, 2009 by grumpy

Building an online income is a topic that attracts a lot of interest, primarily from people looking for a catch-all effortless money making system. Unfortunately, this isn’t really a reality in the initial stages of an online entrepreneurship or marketing career. However, with a bit of work, and a lot of intelligent planning, it can be possible to automate and outsource aspects of your online career that either don’t interest you or cause you too much stress and both to be worth regularly completing. The focus of this article is on building a scalable income — one that you can scale back and forth effectively, and how to control that income, rather than having it control you.

All too often, big money is associated with big energy and time input. This is true nowhere more than online, where the biggest earners are often pulling 80+ hour weeks updating, maintaining and optimising their websites. This is partly the result of their meticulous nature, as many ultra-successful online marketers like to be able to control all aspects of their online business, and partly due to the massive amount of work that running a non-scalable online business builds.

The most important step for any online business is a focus on scalability — Will the business have the same outputs for variable input levels? If your business requires you to bill a certain amount of hours per week (a service business for example) then you’re not going to be able to effectively scale your profits to enlarge without increasing the amount of time you put in. Marketing businesses, particularly affiliate based businesses, scale very effectively, with each extra customer creating no extra time cost for the business owner or employees.

It’s probably best to fall into the second camp if you’re looking to create a sizable online income. The most successful marketers typically scale their businesses early on, either through market research or by experienced intuition. If you’re business is ultra-niche, and only appeals to a small subgroup of people, then you’ll need to scale the amount of time you put into it accordingly. Find out who your audience is and work out a plan to keep them satisfied, then you’ll build the relationships that will help create your scalable business.

The next question is: what type of business to build? Generally, any type of business that doesn’t require an input in order for a sale is ideal for internet marketers looking to scale their business effectively. Affiliate marketing, one of the most popular forms of marketing for internet entrepreneurs, is something that can be vastly more effective than other forms of work for internet marketers looking for a scalable business and highly effective lifestyle. Trial various businesses and see which ones require large energy inputs and which ones don’t, then you”ll get closer to that ultra-scalable business that you’re after.

To learn more about the “lazy” approach to marketing, check out the free Lazy Success report.  Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at  Clickbank Pirate.

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